04 May 2021

Digital Marketing

Why an Effective Digital Marketing Strategy is Crucial for Your Business?

I was at a dinner party and John told me he tried a lot of activities in Digital Marketing for his business, but it does not seem to work at all.  

I asked John, did you start your Business without a Strategy in place?

He instantly replied, NO, I worked hard on building my Business Strategy first before launching it. 

I said, then why do we make a mistake of implementing Digital Marketing activities without building an effective Strategy first?

John’s feelings resonated with me as a couple of months back I was going through the same pain until my friend Sean introduced me to “Telescope”, an Effective Digital Marketing Strategy service.   

Let us understand this in more details:

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  1.  Total world population – 7.9 billion
  2. Total number of internet users in the world:

There are 4.66 billion internet users in the world today.

The total number of internet users around the world grew by 319 million in the past 12 months – almost 875,000 new users each day.

Globally, internet user numbers are growing at an annual rate of more than 7 percent, but year-on-year growth is much higher in many developing economies.

The average global internet user spends almost 7 hours online each day.

Added together, the world’s internet users will spend more than 1.3 billion years of human time online in 2021.

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3. Total number of Social Media users in the world:

There are 4.20 billion social media users in the world today – equivalent to more than 53 percent of the world’s total population.

The number of social media users around the world grew by 490 million in the past 12 months.

Globally, social media users are growing at a rate of more than 13 percent per year, with the average social media user having an account on 8.4 different social platforms.

GlobalWebIndex (GWI) reports that the average global user spends 2 hours and 25 minutes on social media each day, which means the world spends roughly 10 billion hours using social media every day.

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4. Total number of Mobile Phone users in the world:

There are 5.22 billion unique mobile phone users in the world today, according to the latest data from GSMA Intelligence.

The total number of unique mobile users around the world grew by 93 million in the past 12 months.

Unique mobile users are currently growing at a rate of 1.8 percent per year. However, hundreds of millions of people have also upgraded from ‘feature’ phones to smartphones in the past 12 months.

The latest data from Ericsson show that the number of mobile subscriptions associated with smartphones now exceeds 6 billion, accounting for more than three-quarters of the mobile handsets in use around the world today.

The number of smartphones in use is growing at an annual rate of 7 percent, with an average of more than 1 million new smartphones coming into use every day.

(Sources: Hootsuite, we are social) 

Now, you know your prospects and customers are spending quality and quantity time on internet, mobile and social media. This is where you should catch their attention to sell your products and services. 

Most of us know that Digital Marketing is the way forward…

And, many of us (including myself) start spending on digital marketing activities like #socialmedia, #SearchEngineOptimization (SEO), #SearchEngineMarketing (SEM), #sociallistening, etc. without finalising an ‘Effective Digital Marketing Strategy’

An effective digital marketing strategy helps build a solid foundation by showing us the focussed way forward. Every minute and every dollar spent based on effective strategy takes us one step closer to hitting our business goals. 

I learned it the hard way by wasting money on digital marketing activities without having an effective strategy first.  

Then, I went through Scion Social’s Telescope, a Digital Marketing Strategy service. I must say, it gave me complete clarity and direction to focus in from digital marketing standpoint. 

If you are a #businessowner, #businessleader or #businessmanager and want to have the same clarity and direction to hit your business goals, I encourage you to book a 30 minutes complimentary session using this Calendly link: https://calendly.com/scion_social/30min

#digitalmarketing #digitalstrategy

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